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Business Award : Top 3 WOW Winner 2021

Jacqueline Gold CBE selects Lancashire entrepreneur as leading UK business woman

Founder of online drinks gift business ‘A Toast in the Post’, Jane Charnley from Blackpool, has been selected as one of the top three small businesses in the country by Ann Summers’ founder Jacqueline Gold CBE. 

Last week, Jane Charnley was invited to a business mentoring lunch at the Ivy in London with the famous Chief Executive of Gold Group International, selected as one of her annual top three small business winners of the celebrity entrepreneur’s Women of Wednesday (WOW) Award.

‘A Toast in the Post’ has grown from strength to strength since setting up in the pandemic, allowing people to celebrate the special moments in life when they cannot be together by sending a drink of your choice through the post together with a personalised photo message card. 

“Being acknowledged by one of the leading female entrepreneurs in the country out of a pool of more than 150 small businesses has been an incredible boost for me. Jacqueline was kind and approachable and is an inspirational entrepreneur. We discussed lots of ideas on how to grow ‘A Toast in the Post’ further and as part of the win, I’ll be invited to Ann Summers’ headquarters later this year to get business support,” says Jane Charnley.

Together with husband David Charnley, they have sold more than 14,000 toasts since launching their online business in 2020, when the pandemic put an abrupt halt to their thriving exhibition business. Today nearly a quarter of their sales come from corporate clients, who are keen to reward and make their employees feel special and show appreciation to their clients.  The personalised toasts are also popular for business awards, anniversaries and corporate event giveaways. 

When selecting Jane Charnley as her female entrepreneurial WOW Award winner of the year, Jacqueline Gold CBE said: “Jane has done an amazing job during the pandemic, turning a fantastic idea into reality. It is creative, fun and engaging. When I received my ‘Toast in the Post’ to celebrate one of our ambassador’s 30 years at Ann Summers, I was really impressed with the level of detail and the quality of the product itself. Jane’s hard work and passion is clearly evident and this has enabled the current success of ‘A Toast In The Post’. I can see the potential in this company’s continued growth and for these reasons Jane deserved to be one of the top three 2021 #WOW winners.”

Today Jane and David Charnley split their time between the successful drinks gift business, and their exhibitions business, Love Expo, building bespoke stands for national and international clients at large trade shows, after COVID restrictions have lifted. They employ a team of 6 and operate from their purpose-built premises in Blackpool.

The other two annual WOW Award winners include entrepreneurs Erin Moroney from Nibble, London and Holly Moore from We Make Events, Cheshire. Besides Jacqueline Gold’s award, ‘A Toast in the Post’ also won Dragon’s Den star Theo Paphitis’ national Small Business Sunday (SBS) award last year. 

To find out more about ‘A Toast in the Post’ and their wide selection of drinks and personalised greeting available visit:

About ‘A Toast in the Post’

Jane Charnley thought of ‘A Toast in the Post’ on a car journey back in 2019 when she was unable to attend a close relative’s funeral and thought it would be nice to send the family his favourite drink with a message and a treasured photo of him, to celebrate his life when she couldn’t be there in person. 

The business launched in November 2020 and every order is packed from their premises in Blackpool in 100% recyclable packaging. They have posted thousands of greetings all over the UK and have over 200 drink options, including those from artisan producers.  Every order has the option to have bespoke photos added, or a personalised greeting and little extras such as coasters, dog treats and pin badges.

About WOW award

In June 2011 Jacqueline Gold CBE launched a campaign to support women in business, an area she is incredibly passionate about. Women On Wednesday, or #WOW, takes place every Wednesday and is run through Jacqueline’s twitter page. Each week Jacqueline encourages female business owners to tweet her using the #WOW hash tag along with their business name and a short overview of what they do. When selecting the three weekly winners, Jacqueline looks for businesses that have a unique offering, strong brand values and that she thinks have potential to grow and succeed in their industry. Every year three overall WOW winners are selected to meet Jacqueline for personal business support and growth.

For more information about WOW please visit: 

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If you experience any problems with uploading your image or typing in your message to print on the message card, then please either:

  1. Contact us via our LIVE CHAT and we will do our best to help resolve your problem, or
  2. If you are using a mobile device and have come from a Facebook Advert link then please try connecting to the website directly ( via your main website browser such as Chrome or Safari, or
  3. If you are using a mobile device but have access to a desktop/laptop then try using this to create the message card, or
  4. Checkout your 'toast' and then when you receive your email order confirmation, please simply email us your image/photo and required message and we will create the message card for you and email you a proof.  We will aim to produce and email this proof to you within 2 hours of receiving your email during normal office hours.  We will not dispatch your 'toast' until you have confirmed you are happy with the message card proof.

Thank you.

Postage Options


£3.50 (estimated 2-3 days)

Posted via Royal Mail Tracked 48 service.

Royal Mail aim to deliver the item within 2-3 working days but this is not guaranteed (especially during this pandemic period). You will be able to track the progress of the delivery through the Royal Mail website (tracking number provided after dispatch) and you will receive an automated email once the item has been successfully delivered.


£4.50 (estimated 1-2 days)

Posted via Royal Mail Tracked 24 service.

Royal Mail aim to deliver the item the next working day but this is not guaranteed (especially during this pandemic period). You will be able to track the progress of the delivery through the Royal Mail website (tracking number provided after dispatch) and you will receive an automated email once the item has been successfully delivered.



Posted via Royal Mail Special Delivery service.

This is a guaranteed next working day delivery service and delivered before 4pm. You will be able to track the progress of the delivery through the Royal Mail website (tracking number provided after dispatch) and you will receive an automated email once the item has been successfully delivered. Please note: Orders placed after midday on Friday are dispatched on Monday.


If you are sending more than one toast to one address the postage will increase by £1.50 for each item to cover postage costs.

For example:

1 x toast: Standard rate | 2 x toasts: Standard rate +£1.50 | 3 x toasts: Standard rate + £3.00. | 4 x toasts: Standard rate + £4.50

These costs are automatically updated at checkout to reflect the number of toasts added to basket.

Please note:

Orders for same day dispatch must be received by 12 noon on a working day.

Working days are Monday-Friday.  Orders received after 12 noon on a Friday will be dispatched the following Monday.

Rates are for UK delivery only and include:

• Offshore Scotland
• Northern Ireland
• Channel Islands
• Isle of Wight